You’ve spent months and thousands of dollars on your SEO strategy, but now you’re ready to see some results. You’ve noticed a few random bumps in the road, but things are going well overall. So what’s next? The answer is simple: keep up the good work and work hard. These seven secrets can help you avoid unnecessary mistakes and lead to quicker growth if you’re just getting started.
Create SEO-Friendly Content.
According to SEO experts at ELK Marketing, the first step in building a successful SEO campaign for your small business is to create useful, unique and relevant content. You must ensure that the content you publish on your website meets these criteria.
- Don’t just write random blog posts: use the right keywords and create a keyword strategy for each piece of content so that it ranks well in search engines.
It’s also important to keep in mind that long-form content (like white papers, how-to guides, tutorials, resource lists, case studies, Industry definitions, ultimate guides etc.)) tend to be more effective at ranking than shorter pieces of text like blog posts or videos. Some studies show that if you include an image with your paragraph/paragraphs, even those paragraphs will get ranked higher!
Choose the Right Keywords.
Keywords are the words your customers type into Google or Bing when they search for products, services and information related to your business. They’re also called organic keywords because they show up independently without paid ads.
- It would help if you choose keywords relevant to the business you’re trying to build.
For example, if you’re a restaurant owner who wants people to find out about new menu items at your restaurant (aka “foundational content”), then choosing terms like “new menu items” would be a poor choice because it doesn’t help users learn more about what makes them special or unique from other restaurants in town. Instead of using those phrases, consider using ones like “best steakhouse near me” or “the best steak house in California.” These phrases will excite people enough to try out new recipes from Chef Jane Doe that they might even make an appointment with her!
Check Your Site’s Technical SEO.
Another thing you should do when launching a new website for your business is to check your site’s technical SEO.
This includes checking your site speed and load times, ensuring that it’s mobile-friendly and has an internal linking structure that makes sense for the audience you want to target. It also involves checking out what page speed optimizations (if any) have been done on each page to see if they are working properly. Finally, there should be some sitemap indexing so search engines can easily find all relevant content on your site when someone searches for keywords that they need right now!
Optimize for Featured Snippets.
Featured Snippets are a great way to get your content in front of users. They can help you rank better on Google and other search engines, which is vital for any business that wants to grow.
Here’s how it works: If a user searches for something specific on your website, the results will include snippets from different site pages (including blog posts and other content). The snippet might say, “The [your company name] is one of the best dog food brands out there,” for example. When this happens, Google looks at all these snippets and figures out which ones are most relevant to what the user searched for—so if you have an article about dog food with lots of links back to articles about cats or horses (which happen to be featured snippets), then those links would appear higher up than ones that weren’t featured snippets!
Keep Up with Google’s Updates.
Google is constantly updating its algorithm, and this can have a big impact on your SEO efforts. If you’re using an outdated algorithm version, you may find it no longer ranking well for certain keywords or phrases. This means that whatever changes Google has made to its search engine might negatively affect your site.
The good news? You don’t need to wait until they announce another update—you can keep up with what’s going on through webmaster tools like Google Search Console and Bing Webmaster Tools (both free). These tools help track how many pages are indexed by Google in comparisons with other search engines like Bing or Yahoo! You’ll also get access to insights about how people are performing when looking at your website, which could give insight into whether there are any issues with its content or layout that need addressing before they become too big of an issue down the road!
Track and Analyze Your Results.
One of the most important components of a successful SEO campaign is to track the results you’re experiencing from your SEO efforts. The data will tell you if your SEO company is working and give you an idea of where to focus your efforts. Without tracking your results, it’s impossible to tell where you should focus your efforts next.
Don’t Focus So Much on Rankings
The truth is, you will not see results overnight, and you often don’t even see results that match your expectations. That’s a part of being in the business of SEO. With SEO and a startup, you have to have the right mindset. It would help if you were OK with not seeing results immediately, and you have to be OK with learning as you go, tweaking along the way. You can’t cut corners and must be willing to put in long hours. It’s important to think about SEO as a marathon, not a sprint. And if you approach it that way, you will see some results over time.
Invest in the right agency
Developing successful SEO campaigns requires expertise, time, and experience. You want to find an agency such as ELK Marketing that understands the nuances of SEO and has the track record to prove it – look for media coverage of campaigns they’ve worked on and a client list that will inspire your confidence. Choosing the wrong SEO agency can lead to failure and a lost opportunity for your business.
That’s it!
Hopefully, these tips have helped you understand what SEO is and how it can help your startup. If you’re interested in learning more about SEO or want to start optimizing your site for search engine results, feel free to reach out, and we’d be happy to answer any questions that may come up along the way.
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